In 2025, the House of Frerejean Frères will celebrate two decades of Champagne know-how and craftsmanship. It was founded in 2005 by Guillaume and Rodolphe Frerejean Taittinger on the Côte des Blancs. Today, it reveals a new visual identity, an exclusive cuvée and ambitious projects to mark this anniversary.

Champagne Frerejean Frères affirms its commitment to sustainable luxury with a reimagined aesthetic. The new packaging, adorned with pictograms evoking the lunar cycles and the maturation of the cuvées, pays tribute to the patience and precision of the winegrowers. Each phase of the moon symbolises a key stage in the ageing of wines. The textured paper is reminiscent of the chalky soils of Avize, the emblematic terroir of the house, while the midnight blue symbolizes the eternal cycle of the seasons and the depth of the cellars where the cuvées rest for years.

To mark this anniversary, the house presents an exceptional cuvée: a Blanc de Blancs Grand Cru aged for ten years. This unique cuvée, made from the best Chardonnays of the Côte des Blancs, benefits from partial ageing in oak barrels that have contained Corton-Charlemagne wines. Available only in magnum, this format is a deliberate choice to promote optimal aging and preserve the freshness of the aromas. Intended for informed amateurs and collectors, it embodies the heritage, the high standards and the ambition of Frerejean Frères (price 260 euros-

The autumn of 2025 will see the inauguration of the Frerejean Frères private house in Avize, in the heart of the Grand Cru village. This exceptional place will offer immersive tours in the house's historic cellars, private tastings orchestrated by the cellar masters, as well as exclusive events highlighting food and champagne pairings.