After France, it was in the United Kingdom that Guillaume Frerejean Taittinger and Rodolphe Frerejean Taittinger officially unveiled our new identity, during an exquisite lunch paired with our cuvées at the prestigious The Rag - Army & Navy Club in London.

An ideal occasion to celebrate the 20th anniversary of our house, Frerejean Frères, with a touch of wit and irony through the specially crafted menu, "The Reconciliation."

In the 18th century, the Frerejean name was already known — our ancestors were master forgemasters, recognized for producing cannons used by Napoleon’s army during the Franco-British battles. A historical nod that reminds us, with a hint of irony, that history can sometimes be rewritten… this time, with a glass of Frerejean Frères champagne in hand.

This memorable lunch was also the perfect opportunity to unveil our new visual identity, where each cuvée tells the story of its own aging. A deep-rooted commitment to time, which also allowed us to present our anniversary cuvée — a Blanc de Blancs Grand Cru, aged for 10 years, paying tribute to our 20 years of craftsmanship. It also offers a subtle nod to our Burgundian heritage, with partial vinification in barrels that once held great Chardonnays from the prestigious Corton-Charlemagne terroir.

A refined moment, shared with esteemed guests, marking the beginning of a new chapter alongside our Anglo-Saxon partners.