April 14, 2025
Our new identity revealed by the three brothers in New York City!
The three brothers Guillaume Frerejean Taittinger, Richard Frerejean Taittinger, and Rodolphe Frerejean Taittinger gathered for an intimate dinner in New York City at the La Compagnie des Vins Surnaturels, Flatiron, surrounded by our close partners, to present our new identity, guided by our philosophy: Time reveals.
It was an opportunity to share our vision of long-term aging, illustrated through our new packaging, and in particular the moon pictograms on our labels, symbolizing the extended maturation time (from 4 to over 10 years) required to reveal the full potential of each cuvée.
On this occasion, they were also delighted to unveil our Blanc de Blancs Grand Cru Magnum – Anniversary Cuvée, crafted in 2015 to celebrate the 20th anniversary of our House this year. A great Champagne, fully expressing the Grand Cru villages of the Côte des Blancs, partially vinified in Burgundy oak barrels and aged for over 10 years in the cellar, offering rare complexity and singular elegance.
A memorable evening, rich in emotion and shared moments — marking the beginning of an exciting new chapter, with the upcoming arrival of our cuvées on the U.S. market. Stay tuned...
